People like them

People like us do things like this. A mantra introduced to me by reading Seth Godin, but a cultural mindset that is evident wherever you look. Whether it’s the latest fashion, politics or the new bar to have your next Instagram photo in, there’s no denying that so many of our decisions are based onContinue reading “People like them”

‘Twas ever thus

Things social media managers hear all the time: “We should be sharing this on social media.” “Can we put something out on Twitter about this?” “That’s a perfect Instagram post…” The answers are almost always ‘No we shouldn’t’, ‘No’, and ‘No it’s not’. It can be tempting to treat social media as the dumping groundContinue reading “‘Twas ever thus”

Not everyone is going to care

One of the questions often thrown out during discussions about any business or comms idea – normally by those who claim to ‘speak for the consumer’ – is ‘does anyone care about this?’. It’s a fair question. There is no point pouring money or time into a project that no-one else cares about. But surelyContinue reading “Not everyone is going to care”

Hearts not eyeballs

Organic reach. Paid reach. Impressions. Retweets. Presence. It’s all overrated. Obsession over analytics and data has led us into a world where we seem to think the number of people you manage to shout at is the measuring stick of marketing success. There are two problems with this. The first is that only a fractionContinue reading “Hearts not eyeballs”

Tearing up the rulebook

Over the last week, I’ve been thinking through a few problems related to a couple of projects I’m working on. It’s surprising how often my ideas on potential solutions have changed. My first reaction to almost any complex problem is usually to be a revolutionary. Everything is broken. Let’s start again. I must implement change.Continue reading “Tearing up the rulebook”

Let me explain

I don’t write this blog to try and appear like a high authority on brand strategy. That would be entirely false: I’m not, and you know that full well*. I do it because I have something to share that I’ve found interesting. This is why context is so important. Yes, I write semi-regular articles thatContinue reading “Let me explain”

Customer Services

For a large number of consumers, Twitter has become the ‘go-to’ for customer service enquiries. Especially complaints. Tweet your grumble at Virgin Trains and someone will get back to you reasonably promptly, usually in a friendly/amusing way, and your complaint gets dealt with just like that. No need to speak to anyone directly and farContinue reading “Customer Services”

Why did you do that?

Recently, I’ve become fascinated with what’s going through people’s minds. Over the weekend I’ve been thinking about it a lot. What is it that causes people to do the things they do? Why exactly is it that some people follow the crowd and others systematically rebel? What’s the reason you saw that guy be inappropriatelyContinue reading “Why did you do that?”

Show, don’t tell.

I once took an audio recording of myself doing terrible impressions to ‘show and tell’ at primary school. I must have been about 10 years old and I’d recorded it on a cassette on the stereo in my room. I’m not sure why I did it, but I did. I thought it was excellent. Unsurprisingly,Continue reading “Show, don’t tell.”

The Wine Industry Needs To Wake Up, Fast!

Since ever the UK Wine Industry has been an elite club for those “in the know”. For the man in the street, wine has been seen as stuffy and pretentious. The two are closely linked. The problem with wine is that it is complicated; there’s no getting around it. A subject matter that encompasses geology,Continue reading “The Wine Industry Needs To Wake Up, Fast!”