People like them

People like us do things like this. A mantra introduced to me by reading Seth Godin, but a cultural mindset that is evident wherever you look. Whether it’s the latest fashion, politics or the new bar to have your next Instagram photo in, there’s no denying that so many of our decisions are based onContinue reading “People like them”

‘Twas ever thus

Things social media managers hear all the time: “We should be sharing this on social media.” “Can we put something out on Twitter about this?” “That’s a perfect Instagram post…” The answers are almost always ‘No we shouldn’t’, ‘No’, and ‘No it’s not’. It can be tempting to treat social media as the dumping groundContinue reading “‘Twas ever thus”

Hearts not eyeballs

Organic reach. Paid reach. Impressions. Retweets. Presence. It’s all overrated. Obsession over analytics and data has led us into a world where we seem to think the number of people you manage to shout at is the measuring stick of marketing success. There are two problems with this. The first is that only a fractionContinue reading “Hearts not eyeballs”

Language Barriers

Whenever we learn anything about anything we love to prove it. It’s only natural, especially if you’re enthusiastic. One of the ways we like to show we know something about something is to use the lingo. Acronyms, abbreviations, buzzwords and bullshit. If you read anything about marketing on or offline, every book, article and whitepaperContinue reading “Language Barriers”

Sprint

In 1829, George Stephenson created the first locomotive. It was about to revolutionise travel in the UK. At the time, some feared that the speed of Stephenson’s “rocket” would be harmful – even fatal – to people’s health. How fast could it go? 24mph. We’ve always had a fear of speed, not least in theContinue reading “Sprint”

Tearing up the rulebook

Over the last week, I’ve been thinking through a few problems related to a couple of projects I’m working on. It’s surprising how often my ideas on potential solutions have changed. My first reaction to almost any complex problem is usually to be a revolutionary. Everything is broken. Let’s start again. I must implement change.Continue reading “Tearing up the rulebook”

Creating a culture of meaningful work

If there’s one thing the world’s not, it’s ‘simple’. Yet we’re so often guilty of trying to make it that way. We’re always on the lookout for that ‘thing’ that seems to explain away all complexity and confusion. If only we could just do ‘this’ or understand ‘that’ better, everything would be an absolute breeze.Continue reading “Creating a culture of meaningful work”

Trust

If I were to try and get you to sign up for a paid subscription service where you’d get regular, exclusive and high-value content, all written by me, you almost certainly wouldn’t. Why? Because I haven’t earned your trust – not least because I haven’t posted in over two weeks.* I haven’t built a solidContinue reading “Trust”

Show up early

Everyone knows the saying. Trust is earned, not given. This is true. But how exactly do you earn trust? The most obvious way is by sticking to your promises. Say you’ll do something? Do it. Say you have a set of principles? Stick to them. Say something is important to you? Prove it. I’ve talkedContinue reading “Show up early”

Nobody gives a s**t

The other day I read something in the brand and marketing Twittersphere that went something like this: “The only people who care about brands are the people who work on them – no-one else gives a shit. If a brand disappears, the world will just go on as normal.” There is an element of truthContinue reading “Nobody gives a s**t”