Trust

If I were to try and get you to sign up for a paid subscription service where you’d get regular, exclusive and high-value content, all written by me, you almost certainly wouldn’t. Why? Because I haven’t earned your trust – not least because I haven’t posted in over two weeks.* I haven’t built a solidContinue reading “Trust”

Pick me

  It’s important for brands to differentiate themselves. We all know that. But why is it that ‘different’ often takes on the same form? To my, albeit non-expert, eye it looks like almost everyone wants to be “more”. More funny. More on-trend. More innovative. More open. More consumer-focused. More trustworthy. More of an expert. MoreContinue reading “Pick me”

Try Something New

The other day I read one of Seth Godin’s excellent blogs on ‘overwriting‘. It’s the idea that we all tend to write in overly-complex language to make what we’re saying sound a little more true. Instead, it’s far more effective to ‘simply write and write simply’. As a frequent sufferer of ‘overwriting’, I’m going toContinue reading “Try Something New”