‘Twas ever thus

Things social media managers hear all the time: “We should be sharing this on social media.” “Can we put something out on Twitter about this?” “That’s a perfect Instagram post…” The answers are almost always ‘No we shouldn’t’, ‘No’, and ‘No it’s not’. It can be tempting to treat social media as the dumping groundContinue reading “‘Twas ever thus”

Language Barriers

Whenever we learn anything about anything we love to prove it. It’s only natural, especially if you’re enthusiastic. One of the ways we like to show we know something about something is to use the lingo. Acronyms, abbreviations, buzzwords and bullshit. If you read anything about marketing on or offline, every book, article and whitepaperContinue reading “Language Barriers”