‘Twas ever thus

Things social media managers hear all the time: “We should be sharing this on social media.” “Can we put something out on Twitter about this?” “That’s a perfect Instagram post…” The answers are almost always ‘No we shouldn’t’, ‘No’, and ‘No it’s not’. It can be tempting to treat social media as the dumping groundContinue reading “‘Twas ever thus”

Language Barriers

Whenever we learn anything about anything we love to prove it. It’s only natural, especially if you’re enthusiastic. One of the ways we like to show we know something about something is to use the lingo. Acronyms, abbreviations, buzzwords and bullshit. If you read anything about marketing on or offline, every book, article and whitepaperContinue reading “Language Barriers”

Tearing up the rulebook

Over the last week, I’ve been thinking through a few problems related to a couple of projects I’m working on. It’s surprising how often my ideas on potential solutions have changed. My first reaction to almost any complex problem is usually to be a revolutionary. Everything is broken. Let’s start again. I must implement change.Continue reading “Tearing up the rulebook”

Trust

If I were to try and get you to sign up for a paid subscription service where you’d get regular, exclusive and high-value content, all written by me, you almost certainly wouldn’t. Why? Because I haven’t earned your trust – not least because I haven’t posted in over two weeks.* I haven’t built a solidContinue reading “Trust”

Customer Services

For a large number of consumers, Twitter has become the ‘go-to’ for customer service enquiries. Especially complaints. Tweet your grumble at Virgin Trains and someone will get back to you reasonably promptly, usually in a friendly/amusing way, and your complaint gets dealt with just like that. No need to speak to anyone directly and farContinue reading “Customer Services”

Why did you do that?

Recently, I’ve become fascinated with what’s going through people’s minds. Over the weekend I’ve been thinking about it a lot. What is it that causes people to do the things they do? Why exactly is it that some people follow the crowd and others systematically rebel? What’s the reason you saw that guy be inappropriatelyContinue reading “Why did you do that?”