Nobody gives a s**t

The other day I read something in the brand and marketing Twittersphere that went something like this: “The only people who care about brands are the people who work on them – no-one else gives a shit. If a brand disappears, the world will just go on as normal.” There is an element of truthContinue reading “Nobody gives a s**t”

Customer Services

For a large number of consumers, Twitter has become the ‘go-to’ for customer service enquiries. Especially complaints. Tweet your grumble at Virgin Trains and someone will get back to you reasonably promptly, usually in a friendly/amusing way, and your complaint gets dealt with just like that. No need to speak to anyone directly and farContinue reading “Customer Services”