People like them

People like us do things like this. A mantra introduced to me by reading Seth Godin, but a cultural mindset that is evident wherever you look. Whether it’s the latest fashion, politics or the new bar to have your next Instagram photo in, there’s no denying that so many of our decisions are based onContinue reading “People like them”

Not everyone is going to care

One of the questions often thrown out during discussions about any business or comms idea – normally by those who claim to ‘speak for the consumer’ – is ‘does anyone care about this?’. It’s a fair question. There is no point pouring money or time into a project that no-one else cares about. But surelyContinue reading “Not everyone is going to care”

Hearts not eyeballs

Organic reach. Paid reach. Impressions. Retweets. Presence. It’s all overrated. Obsession over analytics and data has led us into a world where we seem to think the number of people you manage to shout at is the measuring stick of marketing success. There are two problems with this. The first is that only a fractionContinue reading “Hearts not eyeballs”

Sprint

In 1829, George Stephenson created the first locomotive. It was about to revolutionise travel in the UK. At the time, some feared that the speed of Stephenson’s “rocket” would be harmful – even fatal – to people’s health. How fast could it go? 24mph. We’ve always had a fear of speed, not least in theContinue reading “Sprint”

Tearing up the rulebook

Over the last week, I’ve been thinking through a few problems related to a couple of projects I’m working on. It’s surprising how often my ideas on potential solutions have changed. My first reaction to almost any complex problem is usually to be a revolutionary. Everything is broken. Let’s start again. I must implement change.Continue reading “Tearing up the rulebook”

Creating a culture of meaningful work

If there’s one thing the world’s not, it’s ‘simple’. Yet we’re so often guilty of trying to make it that way. We’re always on the lookout for that ‘thing’ that seems to explain away all complexity and confusion. If only we could just do ‘this’ or understand ‘that’ better, everything would be an absolute breeze.Continue reading “Creating a culture of meaningful work”

Show up early

Everyone knows the saying. Trust is earned, not given. This is true. But how exactly do you earn trust? The most obvious way is by sticking to your promises. Say you’ll do something? Do it. Say you have a set of principles? Stick to them. Say something is important to you? Prove it. I’ve talkedContinue reading “Show up early”

Nobody gives a s**t

The other day I read something in the brand and marketing Twittersphere that went something like this: “The only people who care about brands are the people who work on them – no-one else gives a shit. If a brand disappears, the world will just go on as normal.” There is an element of truthContinue reading “Nobody gives a s**t”

Book Club: ‘Story Driven’ – Bernadette Jiwa

So we’re back with another book review and this time it’s a little book called ‘Story Driven‘ by Bernadette Jiwa. I’m not sure how I came across this book. If I’m honest, I think it was probably just that it was reasonably cheap on Amazon and came with a recommendation from Seth Godin, so theContinue reading “Book Club: ‘Story Driven’ – Bernadette Jiwa”

‘Go play football’

In football, it’s well known that a manager’s philosophy has a big impact on the success of a team. Asking a team of individuals to pull on the same coloured jersey and just ‘go play football’ without any direction – an idea of how, why or what’s expected of them – rarely works. This pastContinue reading “‘Go play football’”