‘Twas ever thus

Things social media managers hear all the time: “We should be sharing this on social media.” “Can we put something out on Twitter about this?” “That’s a perfect Instagram post…” The answers are almost always ‘No we shouldn’t’, ‘No’, and ‘No it’s not’. It can be tempting to treat social media as the dumping groundContinue reading “‘Twas ever thus”

Book Club: ‘Story Driven’ – Bernadette Jiwa

So we’re back with another book review and this time it’s a little book called ‘Story Driven‘ by Bernadette Jiwa. I’m not sure how I came across this book. If I’m honest, I think it was probably just that it was reasonably cheap on Amazon and came with a recommendation from Seth Godin, so theContinue reading “Book Club: ‘Story Driven’ – Bernadette Jiwa”

Clearing up ‘brand purpose’

If you’ve never heard of the Cannes Lions festival, I don’t blame you. But, it’s this one week a year in the south of France where the great and the good of advertising and marketing industries get together to pat each other on the back, schmooze, and mull over the big talking points of theContinue reading “Clearing up ‘brand purpose’”