Things social media managers hear all the time:
“We should be sharing this on social media.”
“Can we put something out on Twitter about this?”
“That’s a perfect Instagram post…”
The answers are almost always ‘No we shouldn’t’, ‘No’, and ‘No it’s not’.
It can be tempting to treat social media as the dumping ground for the stuff you don’t think warrants any extra thought or budget. After all, it’s free, quick and easy. But, this kind of thinking is going to yield very little results for your brand.
The same attitude that gets your Great Aunt to like a picture of your cat on Facebook won’t cut it when you’re trying to convince people to part with their money.
The fact is, social media marketing is still *marketing*. The need to give it some thought, to be protective of your image, considered in your messaging, and creative in your output is still as relevant as it was pre-internet. Marketing is the same now as it was then.
Right message, in front of the right people, at the right time.
Don’t let the bastards grind you down.
Ogilvy on Advertising is a great place to start for tried and true marketing advice that’s still relevant in the digital age.