We’re all human

Just over a week ago, Rory Stewart was one of the most talked about politicians in the country. Today, most of you would probably struggle to recognise him in the street. It’s funny how it works – a week’s a long time in politics after all.

During his recent leadership campaign, I wrote about Mr Stewart a couple of times. He did things differently, challenged the norms and said some pretty thought-provoking things, so I make no apologies for that.

But there’s one thing he said that particularly jumped out at me.

To paraphrase him quite heavily:

To rebuild trust between the public and politicians we have to realise that they are just people like us. People with the same flaws, the same errors, the same prejudices; with the same ignorances, the same strengths and the same weaknesses. Not engaged in some grand conspiracy, they just don’t know everything.

Quite a unique thing for a politician to say. Take it however you like, but his point is an interesting one.

It’s easy – whether it’s politicians, business owners, your customers, or people from other cultures – to assume that there’s a fundamental difference between us and them. Somehow your B2B customers are more corporate and serious, while high street shoppers are more impressionable than others, and those running the country are far less competent at their jobs than you are.  It somehow feels easier that way.

The reality is, everyone is a human being, with the same flaws, errors, prejudices, ignorances, strengths, and weaknesses. The more you can remember that, the easier it is to empathise and connect with others on a human level.

Whether you’re an individual or a marketer, *that’s* key to effective communication, no matter the platform.

Sam

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