Recently, I’ve become fascinated with what’s going through people’s minds. Over the weekend I’ve been thinking about it a lot.
What is it that causes people to do the things they do? Why exactly is it that some people follow the crowd and others systematically rebel? What’s the reason you saw that guy be inappropriately rude to the waiter when their steak was cooked medium not medium-rare?
It’s weird, right?
We’re a complex web of our upbringing and experiences, the way we were parented, our ambitions and dreams, our anxieties and deepest secrets, too. Everything we do, say or think is in some way a result of the messy cocktail going on behind our eyeballs.
*This* is why we make the decisions we do, not because of a well-placed ad on social or your ‘super innovative’ pricing structure.
Behind every decision in this world (at least for now…) is a human. Humans are irrational and emotional beings. That includes you. Brands – and all of us as individuals – should try to remember that more often.
Here’s a great video of the ever-brilliant Seth Godin talking about his take on a similar issue.