The other day I read one of Seth Godin’s excellent blogs on ‘overwriting‘. It’s the idea that we all tend to write in overly-complex language to make what we’re saying sound a little more true. Instead, it’s far more effective to ‘simply write and write simply’.
As a frequent sufferer of ‘overwriting’, I’m going to give his advice a go.
What does that look like? Well, I’m going to trial these shorter, bite-sized thoughts and post them (sort of) daily to see how it goes. You know, just to try something new.
Without trying something new, how can you know what works best? It’s a trap that many fall into through fear of the unknown. Of course, it makes complete sense. But ‘trying something new’ doesn’t mean constant upheaval and revolution. It’s more ‘give it a go’, and test and learn – constant evolution if you will.
So, here’s my attempt at trying something new by seeing if this type of post appeals to you more than the others. If not, I’ll change – there’s no shame in changing direction. But, there is danger in standing still.
Take a look at your business, try something new, and see what you learn.
How did I do?
I’ll still be aiming to publish a more substantial piece regularly too, but think of them as the main course. These are the snacks.