When I first set up this site, it was simply a way of me showcasing the video work I had created for my social channels and for my employers in one location – it’s easier to point people in the direction of one URL than try to scroll and search your way to the right pieces of content.
Since then I’ve bagged a new job, still within the wine industry, but creating content full-time. There’s too much out there to keep this thing up to date so I’ve decided to change.
My ambition has never been to be a wine personality. My interests are too diverse and feet too itchy to restrict myself to talking and writing about wine for the rest of time. What I am keen to do though is dive deeper into the world of ‘brand’.
A word that makes most people roll their eyes – whether it’s because people see it as the coat of arms of consumerism, or the drug that fuels today’s increasingly homogenous, Instagram-obsessed world (or both!). But ‘brand’ is about more than labels on handbags. It’s the strategy of differentiation, the manifestation of standing for something, the tactics of communicating effectively and doing it all in such a way that people, companies and organisations begin to matter in this world.
Or, as the brilliant Seth Godin puts it:
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
Anyway, I’m not too sure at this stage how I’m going to go about this, or where it will lead, but I thought it was best to let you know so that if you came for the wine stuff, and hate everything I’ve just said, you have a chance to jump ship in advance!
Hope you’ll stick around. And if you ever want to get in touch, you know where to find me!