SAM JOHNSON

I'm a marketer exploring the effectiveness of great storytelling on sales performance.

Learn more about me, have a read of my thoughts on how to improve your storytelling, and take a look at the great resources I've stumbled upon during my research. Or feel free to contact me!

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ABOUT ME

Staring into the abyss and - seemingly - finding it funny...
Staring into the abyss and - seemingly - finding it funny...

I am...

a wine geek with multiple years experience in digital communication and content production. I love that I get to work every day in an industry that I'm deeply passionate about. Come on, it's wine - who wouldn't be?! However, as a marketer I've been constantly baffled and frustrated by how something so delicious, with such rich cultural heritage, and produced by some of the world's great oddballs, could be so difficult to sell. Which leads me to next point...

I'm working on...

developing 'The Ultimate Guide To Storyselling'. I haven't settled on the name yet, but you get the point. I'm looking to explore the effectiveness of truly great storytelling on sales performance. We're constantly told (particularly in my industry) that it's the stories that sell. I want to find out if that's true, and if it is - how do you tell better stories that actually make sales?

The other things that interest me are...

Wine. Running. Reading too much. Listening to podcasts on 2X speed. Spending too much money eating out. My dog - Ralph.

RESOURCES

My list of all the helpful tools, books and learning material I've come across in my research into the sales effectiveness of storytelling.

I'll try to keep this updated as a come across new and relevant stuff!

CONTACT ME šŸ‘‹

If you want to know more about what I do, chat about storytelling, or simply just say hi!, don't hesitate to contact me.

You can try and track me down in the town where I live, or just get in touch on social media - it's easier...