My name is Sam. I started out working in the wine industry creating content to help my employers bring wine to a wider audience and gain brand recognition online.

Through doing so, I stumbled upon a passion for all things ‘brand’ – the why’s and the how’s of the way companies position and market themselves.

So what started off as a portfolio site for the work I was doing in wine – you can still see my work if you fancy – is now my outlet to explore the world of brand, brand strategy, and maybe some wine occasionally, too!

Feel free to have a look around, subscribe if you like it, and get in touch to let me know your thoughts on it all.